We would like to thank the company F-Point for the successful conduct of a creative session for the employees of the regional PR departments of our company. This was a very important moment for the company and a valuable experience for everyone involved.
Rostelecom is one of the largest national-scale telecommunication operators in Europe, operating in all segments of the communication services market throughout Russia. Our PR team represents the company's interests 24/7 from Kaliningrad to Vladivostok and participates in major projects such as Gosuslugi.ru, Webwybory 2012, the National Cloud Platform, the Sochi Olympics, and addressing "digital inequality". Our team must always be in good professional shape, utilizing all communication tools, including regular face-to-face training and educational programs.
This spring, we were preparing to launch a new super project, the service-search platform "Sputnik." For the company, this is an entry into the internet market and an important part of our development strategy.
For the PR team, it's a serious challenge and a complex set of tasks that must be worked on collectively and effectively. Before the launch, a creative session was organized where employees from different regions needed to be briefed and motivated for the new project. For this purpose, we invited Alexandra Kosulina and Maria Pronina to organize a creative session to search for and develop ideas for promoting "Sputnik" in the regions. Two main tasks were set for this session:
- The team needed to understand the new product, its idea, essence, and features.
- Find promotion ideas for "Sputnik" applicable in different regions.
Both of these tasks were successfully solved, although the topic was completely new to everyone, and instead of the initially planned three hours, we only had two at our disposal. According to the participants' feedback, the results of this session exceeded expectations. Every minute was spent effectively and contributed to achieving the set goals. The shortlist of working ideas for the regional roadshow became part of the overall plan and has already started working.
If you want to organize teamwork effectively and solve non-standard tasks efficiently, we can confidently recommend the company F-Point!